Shaya is a developer with no agricultural background, but recognizes the immense opportunity to use informationtechnology to address the challenges farmers face managing their fields.
This is an interesting article and the information in it is important to know for those responsible for responsible for managing risk for high technology companies.
Perhaps they think that outsiders will be better at managing the convergence of different industries: a retailing company might gain an edge by recruiting somebody with a background in informationtechnology, for example.