For more information about MCCM leadership, the Gartner Multi-Channel Campaign Management Magic Quadrant report is available for complimentary download at www.aprimo.com.

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You load the software on all the PCs on your network and Network Magic automatically creates a management layer that bridges the interoperability gaps between disparate network devices.

ENGADGET: The Family is the Network: Pure Networks' Network Magic wants to make things simple

Poor mutual fund choice, inappropriate asset allocation, the wrong risk level, inefficient tax management, and an unwillingness to let time do its magic will result in a less than desirable outcome.

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For better or worse it seems brand managers continue to look through the lens of community management by the numbers, or more specifically, a magic number for likes on Facebook or followers on Twitter.

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Dowling said later versions of Network Magic will offer other compelling applications that can be plugged into the management layer.

ENGADGET: The Family is the Network: Pure Networks' Network Magic wants to make things simple

Alas, the competition can work this magic, too, and can, moreover, sell the portal-management software in a huge package that includes lots of other applications (for managing customers, employees, inventory and so on).

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