To find out, you might do worse than check out a recent article by Frances Frei, a world-renowned guru in service management and a Harvard teaching legend. and Anne Morriss, a leader in strategy, leadership and institutional change.

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She then transitioned into dance management, becoming the associate manager for dance legend Ben Vereen.

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Fund investors dutifully piled in on the misguided premise that these funds would yield positive returns even when the market fell, says Louis Stanasolovich, chief executive of Legend Financial Advisors, a fee-only wealth management firm.

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