This approach resulted in the mass lay-offs that for a while became a management fad among Fortune-500 companies.

ECONOMIST: Bidder beware | The

Identikit executives hiding behind the latest management fad, ambitious role players, time-servers and office politicians may manage to creep to the top.

ECONOMIST: The genuine article | The

For corporations, philosophy has become the latest management fad.

ECONOMIST: Socrates, for pleasure and profit

There has to be risk for there to be reward or no one would invest, so the question is not whether something is a fad, but whether that fad represents some potential form of continuity recognized by visionary management as one in a string of ventures that together comprise opportunity.

FORBES: Don't Fear the Fad