The man responsible for this strategy, Merck's then boss, Raymond Gilmartin, paid the price in May when he was forced to quit.
But he sounded much more like a campaign manager selling a strategy than a man trying to become president.
It also seems to have shaped the investment strategy of a man who does without a secretary and manages his investments from an office in the basement of his home.
Some Republicans dismiss Kennedy as a political lightweight, a celebrity front man for Gephardt's political strategy.
CNN: latimes.com: Talking baseball and politics with George W. Bush
In May, Rudy Chapa, the marketing man most identified with Nike's endorsement strategy, left the firm.
Team Bad Company figures that despite sport fishing's image as a wealthy man's sport, the right promotional strategy will lure fans of different income levels.
Despite this, the book does work as a poor man's version of "Weaver on Strategy, " Earl Weaver and Terry Pluto's 1984 classic on the art of managing a ballclub.
And yet, even as the man known as "Desert Storm" began to tweak his strategy, he didn't exactly overwhelm his rival offensively.
So what defense strategy do you have when your client is the last man to the courthouse in a two-man conspiracy?
Half action-RPG, half real-time strategy, the game is the latest brainchild of Chris Taylor, the man behind Gas Powered Games.
Google hired Gundotra in June, a prize poach of a man who'd spent 15 years running both developer relations and Microsoft's Internet computing strategy.
And I think that's very difficult without a mentor, an older person, a wise man or woman, to give you the kind of plan to say, okay, this is a strategy in the 21st century.
"We certainly, in the police department, don't want to have any strategy that alienates us with the communities that we do serve, " said Banks, the second black man to be appointed to the position in the department's history.
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