But Maloni is convinced that within a decade those import costs will rise to meet and exceed Poseidon's production costs.

FORBES: Resources

To convince nine nearby water districts to sign 30-year contracts to take Poseidon's water, Maloni had to promise to never charge them more than the going price of imported water.

FORBES: Resources

In the midst of that ongoing hacker pile-on, Sony has remained unwisely mum, says Jason Maloni, a crisis public relations executive at Levick Strategic Communications, which handled the response to Heartland Payment Systems breach of as many as 100 million credit card numbers in 2009.

FORBES: Sony Goes Silent As Its Hacking Spree Snowballs