Key among them is making a promise to consumers and making sure you deliver, at the very least, on the simple things.
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This time, the man making the promise was Philippine Finance Secretary Roberto de Ocampo.
He credited her with making him promise that his comeback in 2009 would be drug-free.
Making a promise to yourself is much more effective than setting a goal.
But with a DB pension the employer is making a promise that becomes more valuable with pay and experience.
Although no single device will always satisfy everybody, these new products go a long way toward making the promise of wireless computing a reality.
On 2 June he won a no confidence vote in the Diet (parliament), only by making a promise to step down at a future date.
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Making a grounded assessment requires us to understand who is making the promise, what action they are promising, and whether they are sincere and competent to fulfill their promise.
Instead, he put out a plan that is all candy and no vegetables, making a promise of a 25 percent rate without doing any of the hard work on the tax base.
But Britain had complex motives for making its impossible promise.
This means that gold marketers are making the same promise of being able to deliver the same chunk of gold to a lot of different people at the same time.
"I would make the case in Copenhagen personally, if I weren't so firmly committed to making -- making real the promise of quality, affordable health care for every American, " the president said.
Nearly 30 years on, they and their passionate, savvy staff are still making good on that promise.
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Russia should start by making good on its promise to the 46 families who are left in limbo.
This claim displays the sad obliviousness of a well-intended, but apparently befuddled man making a very hollow promise.
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And it has the promise of making such a big difference in the overall health of everybody, from children to seniors.
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As consumers, it's on us to remember these apologies and hold people like Tim Cook to his promise of making things better.
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Specifically, the troika is looking into whether Greece is making progress on a promise to reduce substantially the size of its civil service.
By the sounds of it, CEO Larry Page is still making good on his promise to keep Google focused on fewer things.
Officially, Ethiopia is making good on a promise to quit, signed at peace talks in Djibouti last month between Somalia's impotent transitional government and moderate Islamists.
Earlier this month, Wendy's released a new advertising tagline, "It's Better Here, " as part of a campaign that purports to showcase Dublin, Ohio, where it has its headquarters. (Bizarrely, the ads were shot in Florida.) The company is making good on its promise not to change the direction of its advertising after Thomas, who appeared in 800 commercials in his staid, short-sleeve shirt, died in January.
Let's hope he's not forced into making another apology for a promise he can't keep.
Real promise lay in making cheap custom chips, not a better microprocessor.
It seems in this highly toxic world of fast food, cheap and plentiful booze and lifestyle factors such as exhaustion and job stress, are making us reach for solutions that promise some sort of transformation and purity.
We decreased stress by making sure that we always kept our promise to provide leads and all the other things a sales rep needs to do his job.
Where the promise of smarter decision-making was often more of a hope than a reality two years ago, today, a majority of businesses are finding real, measurable strategic value in big data.
But his reputation for honesty in the supervisor's job, and his promise of more open decision-making, won him support from a broader range of voters who suspected that too many favours were being swapped behind closed doors between the Brown administration and its friends in business.
If so, this would make Germany's deficit even bigger, making it even harder to imagine Mr Eichel keeping his promise to bring it back within the 3% limit next year.
All the promise, hopes, and dreams are shattered by making critical mistakes that send your investors running for cover.
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