Making its rounds on major media circuits including the New York magazine fashion blog The Cut and Refinery29 and with a monthly readership of 75, 000 a month, Matchbook is a monthly lifestyle publication that celebrates what makes a charmed life charming in the areas of fashion, design, decor, travel, and culture.

FORBES: Entrepreneurial Spotlight On... Katie Armour and Jane Lilly Warren Of Matchbook Magazine

In 1996, Sony Corp. had to break its no-comment policy on acquisition rumors when a fake e-mail purportedly from its chairman to Apple Computer's CEO started making the rounds.

CNN: BELIEVE IT OR NET

We've seen plenty of patent applications from Apple describing a tablet and its interface over the years, and this morning another has been making the rounds, purported by many to give a glimpse at that device's internals.

ENGADGET: Apple patent application reveals new display housing, mythical tablet nowhere to be found