Facebook also employs linguists that are constantly checking what users are searching for, and making sure Graph Search can account for those results.

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Now, a new breed of startups, like us at News360 plus Zite, Wavii, Prismatic, TrapIt and others, is trying to tackle this problem once more, armed with sophisticated linguistic tools, an accessible social graph and a whole new approach to making sense of news stories.

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Such rates of Greenland ice loss were barely larger than the margin of error in their readings, making it difficult to discern any difference between a supposed loss curve on a graph from a straight line.

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Graph search and other new tools are pretty novel ways for Facebook to wrap money-making into new social tools.

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