Until validation occurs and the organization moves to focus on execution and scaling, the key to success is efficiently and quickly running experiments and making pivots.
First, Loveman seems to run his business in a highly empirical fashion, using small, controlled experiments whenever he can to guide decision-making and boost revenue.
After all, what intrigues Lassiter is making decisions in the light of incomplete and inadequate information and designing the lowest-cost experiments that can test those decisions.
If the signature of an element is found at a wavelength that is slightly to the blue side of what experiments in a laboratory show, this means the star is moving towards the earth, making the wavelength of the light it was emitting slightly shorter.