Sanrio's licensing offensive has so far netted such high-profile brands as pen-maker Parker, cosmetics manufacturers Shiseido and Kanebo, and even the Ministry of Posts and Telecommunications.

CNN: PRETTY IN PINK SLUMP

Oscar-winning writer Tom Stoppard will pen the script and Atonement film-maker Joe Wright will direct the epic romance, based on Leo Tolstoy's novel.

BBC: Keira Knightley to play Anna Karenina in new film

Winston Churchill, Britain's leader during Word War II, looking back to his days as an imperial policy-maker, used to say he created Jordan with a stroke of the pen one Sunday afternoon.

BBC: Analysis: Jordan's precarious position

What we do know for sure is that its latest offering to the list maker is here at CES, and we just got some hands (and pen) on time with it.

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