With a team led by Jang, LG also persuaded Google to make YouTube videos produced with 3-D cameras available in a separate app and allow the phone's users to upload their own, Jang said.

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Mr. Bedol noted that savvy young athletes don't need any help from NetworkA to make videos for YouTube.

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For example, last year AOL extended its search partnership with Google in which one of the terms of the deal was to make AOL videos available on YouTube.

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Germanow argues that YouTube-like videos make sense for training sessions, video blogging and what he calls "ego-casting, " company-wide messages from executives.

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One of the coolest features was taking multiple videos posted to YouTube by fans and seamlessly linking them to make one video-viewing experience.

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