Ms Seybold reckons that most companies make two common mistakes about their customers.

ECONOMIST: Innovation and entrepreneurship

It seems to me there are two basic mistakes we make when apologizing, and both of them have to do with not really taking responsibility for having done something wrong.

FORBES: Apologize or Lose Your Customers

"People make mistakes, " says a retired mine superintendent with two decades at Massey.

FORBES: Magazine Article

Sixty-two percent said one of the most detrimental mistakes a candidate can make is appearing uninterested.

FORBES: The 13 Most Outrageous Job Interview Mistakes