U.S. Rep. Eleanor Holmes Norton, D-District of Columbia, asked residents of Newtown, Connecticut, to make themselves known in the crowd.

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None of the well-known portals have tried to make themselves distinctive by appealing to a particular group, in the way that most other media do, preferring to be all things to all people.

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Yet some see Taobao as an easy way for new or lesser-known entrants to make a name for themselves in the market, gauge where consumer demand is for products and then go there and open an actual store.

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Whenever Eva was alone in the house, they would make themselves known, not quite present but there all the same, and it always seemed to her that they were waiting for something.

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