In 2005 Ulevitch realized that a specialized DNS service employing hundreds of servers around the world could store ip addresses physically closer to users and make finding Web addresses faster and more reliable.
But they boil down to this: in order to deliver pages faster, Google is going to make it possible for the browser to resolve Web site addresses like www.google.com into IP addresses like 216.239.51.99 that machines on the Internet can read.
Just as Apple has managed phenomenal growth through semi-anonymous business relationships that radically reduce business friction (300, 000 developer relationships and counting), the same principle of using theweb to reduce business friction in copyright transactions should make for a more nimble economy and faster growth.