In a world of service level agreements, how can a company do something unexpected, quirky and memorable to make the customer smile?
If all of that sounds a bit worthy, click on the play section of the site to make the Mona Lisa smile, or combine different animal parts to create a chimera in the style of da Vinci's more fanciful monsters.
But sometimes we hear stories that make us smile, and the eleventh hour success of Sword of Fargoal 2 is one of those stories.
The organizing principle of Rian Johnson's " Brick " is genially simple, and clever enough to make you smile before you've seen the movie.
Sometimes those devices serve as witty parodies of the biopic genre, and make you smile.
You have one shot to make the best impression possible, because as you leave the room, someone else will brush past you and smile.
Sometimes they simply remind you of the movie's shapelessness -- and make you smile.
And no one seemed to smile or make small talk as jurors filed out of the courtroom for breaks.
Even in this difficult year, when so many people have lost their homes and jobs, when the future is so uncertain and the world just seems to get more and more dangerous, these good people still get up each morning, put on a smile and go out into the world and try to make it a better place.
Allegri's reaction the following day was a shrug and a wry smile of the "We've got lemons, let's make lemonade" variety.
"Since my diagnosis, I have met a lot of other children going through the same thing and I have decided I want to make as many children as possible smile and stay as positive as me, " he said.
Our conversations were short and stupid, and there was no way to say what I really wanted to say, so I talked about anything, the first thing that came into my head, some nonsense I hoped would make her smile.
He is met by a well-trained smile, the barista doling out a few words of sympathy while bending over backwards to make sure he knows she has taken his complaint seriously.
FORBES: Do Starbucks Employees Have More Emotional Intelligence than Your Physician?
The purpose of a movie poster is supposed to make us curious, to arouse anticipation, to make us smile.
"He had a cheeky smile and he always wanted to make you understand where he was coming from, " he told the BBC.
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