"The companies need more than a 'wow' technology that they think will make the world beat a path to their door, " said Trish Fleming, the executive director of MIT's Enterprise Forum in Cambridge, Mass.

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You need the design and marketing skills to combine hardware and software into a product that will make people go "wow", rather than "whatever".

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And then, in the lunch room, I spied a story in the Worcester Telegram about a local company that was going to make the next WOW, only better.

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