GE's success is based on its ability to make assets sweat harder for shareholders.
But clearly there's room for much more growth if Bbar can make his assets sweat as much as Greenberg makes his.
Ethosnomics is one aspect of a brand that is not going away, especially as changes in weather patterns make us all sweat.
They did make clear that the sweat part of sweat equity demands sacrifice.
This would surely make companies like Microsoft sweat, whose application software (Microsoft Office) has been the bastion for the company so far, contributing the maximum value to its stock.
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From the get-go, his thesis is clear: Because college athletes play not just for love of the game but to win, and because their schools make money from their sweat, the system by definition is corrupt.
Some people will insist that this is Manzano's choice to make, that it was his sweat and sacrifice that got him to London, and this was his victory to celebrate however he saw fit.
Mr Achleitner, who has preached Anglo-Saxon shareholder capitalism in Germany with missionary zeal, is expected to make Allianz's financial and industrial holdings sweat.
Just as many top athletes can make more money promoting products than they do working up a sweat, so the top gamers are beginning to attract sponsors.
Guan Tianlang had to sweat it out, but the 14-year-old from China became the youngest to ever make a cut in a PGA Tour event.
Walt Disney animated feature, a Star Wars entry, and the offhand Disney-specific franchise entry (think Pirates of the Caribbean 5, coming summer 2015) means that Disney will have an annual slate of almost predetermined blockbusters without even breaking a sweat, which in turn will give them the financial safety net to withstand the periodic John Carter and make occasional non-tent poles like the upcoming Saving Mr. Banks.
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