His aim is to show that he is the one who can make the slogan "we're all in it together" meaningful by pledging to use the power of government to stand up to vested interests - banks, energy, pension and rail companies - as well as harnessing the Olympic spirit of working together to repair Britain.

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Romney (along with other GOP hopefuls) has seized on comments like that to make pride in America a centerpiece of his campaign (slogan: "Believe in America").

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On discovering it was an expensive Italian brand, they are said to have stripped him to the waist and tried to make him wear shirt which bore an anti-pollution slogan.

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She campaigned on the slogan of bashing the oligarchs and will have to make an example of some.

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To make their point they've put out a new poster picturing William Hague as a school boy with slogan on the lines of "He hasn't done his sums".

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