Though shrinking due to piracy and streaming services, DVD sales generally make up a large percentage of the total gross for a movie studio, and animated films tend to do particularly well in this area.

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Additionally, OtterBox has developed a global sales organization to make sure that the investment in distribution services pays off.

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If customers are happy they will buy more of your products and services which will increase sales which in turn will make shareholders happy.

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While the results came up short of Wall Street forecasts, analysts said sales of its TV shows to overseas markets and to Web video services would continue to help make the company more resilient to economic swings.

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