"Apple makes high quality products, it doesn't make cheap products, " Mr Fogg added.

BBC: Cheap smartphones global market grows

Pioneer's Car Electronics Department is known for offering the kind of in-car products that make driving more enjoyable by offering high quality audio and video, seamless connectivity and ease-of-use.

ENGADGET: Pioneer announces Aha Radio partnership, plans for app domination

So while Dell's computers are of impressive quality, its products are secondary to cash and inventory controls that make the sale of its products so profitable.

FORBES: Political Economy

The image quality, long-term reliability, and innovative features of EIZO monitors make them the products of choice in many financial trading rooms, hospitals, back offices, and design studios throughout the world.

ENGADGET: Eizo rolls out 17-inch FlexScan T1751 multitouch monitor

Although the companies produce these chemicals in huge quantities, they are not commodity products because it takes Huntsman proprietary technology to make them both cheaply and at a consistent quality.

FORBES: Magazine Article

Mahwah, NJ, May 11, 2009- Denon Electronics, one of the world's premier manufacturers of high-quality home entertainment components, today introduced two high-performance Blu-ray products, each designed to make the benefits of high-definition video and audio more available and affordable.

ENGADGET: Denon outs 2009 line of Blu-ray players, AV receivers and headphones