Each and every decade the company has tried to make that founding principle real, tangible and relevant.
It involves taking oxygen to the fuel not as a gas, but bound to a metal such as iron or calcium, and should in principle make combustion more efficient.
To make inroads with black voters, McKee said Republicans need to do three things: get African-Americans to vote on philosophy and principle, make sure those voters register and then showcase them to the community so they don't seem like such anomalies.
But what I can do is to speak out forcefully for the principle that we can make these adjustments that are necessary during these difficult fiscal times, but do it in a way that preserves collective bargaining rights.
The cost of e-reading devices keeps dropping, and it's likely that in the next year or two companies like Amazon may be giving away basic e-readers for free (on the principle that you can make more money selling "blades" than "razors").
The precautionary principle says the company should make informed decisions every step of the way.
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These results make it hard to argue against the principle that when it comes to LDL, lower is better.
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One reason perhaps is that although the Russians seem to be keen on such a regime, the US has not elicited enough concessions in principle on law enforcement to make this worthwhile from their perspective (notwithstanding the probable lack of practical effect of such an agreement also).
Or should freedom be the guiding principle, and government let people make their own mistakes?
But make no mistake: it is the very principle of free speech which hangs in the balance there.
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In principle do I think it will make children safer, as a parent in London I would say yes.
Dr Cao's lasers are cheap and easy to make because they are based on an entirely different principle.
Opposition parties support reforms in principle, but have little incentive to make life easy for a president whose party opposed those self-same reforms when they were in power.
The principle behind YouView is that it should make it easier for viewers to catch up with programmes from the BBC iPlayer, ITV.com and 4OD on their TV set, rather than on a laptop, desktop, or smartphone.
But it would offer a way to make better raincoats, and is also a proof of principle.
Barak will stand firm on the principle that Israel has no alternative but to make peace with the Palestinians, and will remind the electorate of the conspicuous failures of both Netanyahu and Sharon to make progress on this front.
This just a matter of principle, because I have had no chance to make myself heard and such a legal action I will never find a job as a graduate engineer.
The key principle is that the cards are using electronic networks to make payments.
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Bitcoin could make it possible to build a decentralized Western Union competitor that in principle could have lower fees and much greater convenience.
The principle is disclosure, and we have gone to extraordinary lengths to make that happen.
It justified the principle of using information that users have provided and not opted to make private.
Mr. VITALI CHURKIN (Russian Ambassador to the U.N.): We were trying to make sure that this resolution does reflect what is a basic international, legal principle, and that is that what is not prohibited is permitted.
Shadow transport minister Jim Fitzpatrick said Labour supported the bill in principle, but indicated that his party's MPs could seek to make changes as the legislation began more detailed scrutiny in its passage through Parliament.
Labour MP Debbie Abrahams, an aide to shadow health secretary Andy Burnham, said she backed the idea, in principle, of using pre-paid benefit cards to encourage people to make healthy eating choices by offering discounts on fruit and vegetables, for example.
Just as Apple has managed phenomenal growth through semi-anonymous business relationships that radically reduce business friction (300, 000 developer relationships and counting), the same principle of using the web to reduce business friction in copyright transactions should make for a more nimble economy and faster growth.
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In principle, high inflows of private capital from the rich world to the poor could make up for any slowdown in rich-country demand.
We associate this principle with health care professionals, and rightly so: We'd like our physicians to make us better.
The organizing principle of Rian Johnson's " Brick " is genially simple, and clever enough to make you smile before you've seen the movie.
What is certain, however, is that -- having telegraphed its willingness in principle to do so -- the United States will be hard pressed to resist demands that will make the treaty even more unacceptable to the Senate than it is at present.
Traffic lights are bad enough - they make us stop when we could go, they take our eyes off the road, flouting the most fundamental safety principle but they are only the symptom of a dysfunctional system.
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