If I were to reduce our counter-productive speaking to a single motivation, it would be this: We often speak to makeourselves feel better in the short-term.
And a better understanding of what drove the numbers down can steer us toward doing things that make people better off rather than congratulating ourselves on how moral we are.
The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room?
So our attitude is, better to pay now and make an investment in improving the health care system rather than waiting and finding ourselves in a situation where we can't fix it.