Through the YEC, a business can make its mark on the map with PR opportunities.

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But as every corporate foot soldier knows, the fight to make businesses profitable is not won by shifting pins on a map, but on the field of battle.

ECONOMIST: Westinghouse RIP | The

If all landers make it to the surface of Mars, they will represent three more flags on a largely unexplored map.

BBC: Gusev crater (Nasa)

We had an airplane running flawlessly, we had real-time weather displayed on a large-screen map, and we had XM Satellite Radio to make the hours pass.

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Biologists scrambling to make decisions about the habitat in southern California found neither a vegetation map nor any demographic data on the gnatcatcher.

ECONOMIST: Wild-life conservation: Landscape or animals first? | The

But a Royal visit should help to put the tech cluster on the map, and perhaps make the government's ambitions to turn the area into Europe's rival to Silicon Valley look slightly less fanciful.

BBC: Tech City - by Royal Appointment