If a retailer knows it is unlikely to face new rivals it will make less effort to keep prices down.

ECONOMIST: Retailing: Food for thought | The

But we can also take a week to rent a car and make a less-relaxing effort to explore one island, driving from end to end, seeking out colonial-period architecture and native Taino cultural remnants, or sampling local cuisines, searching for differences in regional preferences within each island.

FORBES: Caribbean Desktop Daydream: A Preview

Across the aisle, Senators Ron Wyden (D-OR) and Mark Udall (D-CO) have offered their own amendment to the PATRIOT Act, in an effort to make the law less opaque.

FORBES: The Secret PATRIOT Act and the End of Limited Government in America

We've endorsed a proposal that would require that companies make a reasonable effort to remove it before sharing less-sensitive data.

WSJ: Should Minimum Standards Be Required Against Cyberattacks?

The more they are incentivized to make an effort to game the system, the less the federal government will get to collect.

FORBES: Will "Hauser's Law" Protect Us from Revenue-Hungry Politicians?

Insisting that his working conditions were less than ideal, the British coach hoped his employers will make an effort to improve them.

BBC: SA coach looks to the future

He says that, despite some recent commodity fluctuations, the price of food in industrialized nations continues to drop, so there's less incentive to think about what's in the fridge, or make an effort to avoid cooking more than we need.

CNN: June 27, 2012 -- Updated 1104 GMT (1904 HKT)

As adults, these rats have a reduced ability to distinguish between two sounds played in succession less than a fifth of a second apart, even when rewarded with food to make the effort.

ECONOMIST: Reading minds | The

Google is also likely to continue long-term bets including driver-less car technology and an effort to scan all the world's books and make them available on the search engine, both of which were pet projects for Mr. Page.

WSJ: At Google, Page Seeks to Cut Red Tape