Break it down into specific pain points to make it something they can relate to.
"Anyone who plays games with it is trying to make it into something it's not, " states David Lett of Oregon's Eyrie Vineyards, the pioneer Pinot Gris producer in the United States.
That X is your default throwaway descriptor, and it is in your interests to make sure that it is something you would like it to be, because that is what people will default to in their description of you.
And if you know much about filmmaking you know how difficult it is to make something like that look the way it looks in this, which is terribly disorganized and yet not have these guys hurt each other while they're doing it.
It does not make sense to pay for something if it is only going to be treated as a one-sided issue of a two-sided contract.
The commission also recommends that steps should be taken to make it simpler to switch bank accounts, something that was welcomed by the CBI.
When Europe's new digital-television channels want to offer potential audiences something to make it worth buying a new and expensive set, they turn first to sport, but then to Hollywood.
The 920, which already looked a very attractive product in the brief moments I had my hands on it last week, will have something to make it stand out from the crowd - in the UK at least.
That's why we've been working on a way to integrate the two worlds - something to make it just as easy to run a web application as a traditional app.
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On the other hand, said the IISL, it is not always necessary to actually own something in order to make money from it, as long as you have both the legal right and the practical ability to do so.
We're going to take the tax code and make it something that people find easy to use.
Money was useful, but not entirely important: the sheer will needed to actually do something seemed to make it possible, whether it was expensive or not.
There are these passionate people around this sport, trying to make it something huge.
"I make it a point to have something for vegetarians that is hearty, " said Mr. Gonzalez.
"We were asked by the community residents to come here and to make it something they could be proud of, " responded Ms Morris.
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But to make consumers notice, it's important to do something different and innovative.
Yet in seeking to produce something equivalent to the French rather than a version that has been manipulated to make it more comprehensible, the translators have produced something very readable.
If it looks like you are not going to make much money, should you still go ahead if it something you really want to do?
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"I knew from the first time I saw him he was going to make it, there was just something about him, " Kelly said of Broad, who spoke to him last week whilst on tour with England A in Bangladesh.
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Tonight he was shrewd enough to use them, and human enough to make it feel like something other than a gimmick.
And we're going to launch something for Formula Investing and make it accessible to people to invest in 40 different countries in a group project, in a group with about 45 companies in that portfolio.
If the people in the Great Plains are going to be subsidised to do something, does it not make more sense to subsidise jobs in the construction and assembly of power plants and the generation of clean power rather than an unhelpful distortion in the world's agricultural markets?
Be it pig roasts or text messages, you still have to make or sell something enough people want at a price that exceeds the cost of making or selling it to them.
If you want to make something memorable, you first have to make it meaningful.
So, if you want to do something immediately to make your code simpler, it would be to stop thinking so immediately.
It is possible to make out something in those vaults, but not very much.
"We need to make sure it's something that will be welcomed across the Commonwealth, " Mr Coleman continued.
"An organization can't turn itself inside out to make itself something it isn't so it can satisfy the aspirations of a few people, " she says.
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Do you think that the first African American governor since Reconstruction is, as you put it, trying to make something out of nothing and distracting policy debates, or does he have a point?
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