And the comments make it clear that Google believes it basically won the day.
This highly analogous recent legal precedent will make it hard for Google to deny the FTC has Section 5 authority over Google or to claim that it is not deceptive for Google to represent one thing to the public and do another.
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The feature is just for Web pages now, but it is likely Google will make it a feature of search ads as well, so those small snippets of text will someday carry the potential for pop-up graphics, as well.
To this end, Google Wallet will make it possible to integrate numerous types of partners, and Google, Citi, MasterCard, First Data and Sprint invite the banking community, mobile carriers, handset manufacturers, merchants and others to work with Google Wallet.
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You can actually make a strong case that the built-in security measures of a service like Google Wallet make it far more secure than a traditional plastic credit card in a leather case.
Now if only Google would make as much sense when it comes to Google Reader, we could all be happy.
Samsung also announced that it would make a Google TV set and a set-top box, both of which can run Adobe's software but not Hulu's.
This is pretty hilarious: Google has caught Microsoft in the act of tweaking its search engine, Bing, to make the results it returns more Google-like.
But they boil down to this: in order to deliver pages faster, Google is going to make it possible for the browser to resolve Web site addresses like www.google.com into IP addresses like 216.239.51.99 that machines on the Internet can read.
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Other provisions will end exclusivity requirements for sites that embed Google search on their website and make it easier for small business advertisers to move their campaigns from Google to other search engines.
Then, make Google Plus available for the enterprise and bundle it with Google Drive.
While Google does make it possible to use HTTPS all the time when signed on to Gmail, Docs, or Calendar the option was so hard to find that few would use it, suggested the letter.
It seems Google is going out of its way to make it clear that this isn't a mass market device, with Chrome OS still in the beta stage, and no apparent intentions to compete with third parties in the hardware space.
It's not a done deal just yet, but Bloomberg is reporting that Google could be about to make some big changes to the way it does business with Google Wallet.
ENGADGET: Google reportedly rethinking Google Wallet strategy, may share revenue with carriers
"But, if anyone can make an impact, it will be Google, " he added.
He said Google needs to make it easier for advertisers to run ads across devices, which is why it launched Enhanced Campaigns in early February.
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But if there has to be a premium pay to get on the internet super, super highway, then the next Google may not make it.
Google might also need to do some heavy customization to its existing format of Google Docs to make it more inclined towards corporate usage, considering that presently such software has been used on more informal levels.
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By reaching this deal with the writers, the studios bet (unwittingly and against their will) that Hollywood's talent pool can best Silicon Valley's when it comes to content--that professional writers and producers can trump whatever your neighbor is filming and uploading to YouTube, and the studios can figure out how to make money off of it better than Google can.
Google has redesigned its product-search feature to make it more stylish and less like a text-heavy, SEO-optimized Google page, according to Search Engine Land.
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Google is trying to make it seem like a seamless experience across form factors.
So clearly Google is aiming to make it easier for developers to avoid having to write everything twice.
Google is hoping to make it a little simpler by providing easy-to-see nutrition info for more than 1, 000 foods.
Lots of people have volunteered for the service's experimental stage, so Google is expected to make it more widely available soon.
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Google claims the changes make it easier for consumers to understand how it collects personal information, while allowing it to provide more helpful and compelling services.
Will our investors, board members be supportive of us moving aggressively enough and fast enough to make sure that if Google does something it doesn't demolish our stock price?
Google also features a line-up of cloud applications that make it a virtual one stop shop, and greatly enhances its brand, including Gmail, Google News, Google Docs and Spreadsheets, Google Chrome browser, Google reader, Froogle and the neat Google Earth.
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It will make gaining take up of future Google products more difficult.
Google likely assumes it can make a bundle from all this immediacy.
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