"San Francisco wanted to make it easy for people to do the right thing by coming to their house, " Fresina said.
One of the first things I learned about the way to be successful in business was to make it easy for customers to do business with you.
However, we always strongly encourage it, and we try to make it as easy as possible to do.
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Do they not only make it easy for the customer to do business with you, but do they make the customer want to do business with you?
"We made clear in our waste review that we want to make it easy for individuals and organisations to do the right thing, because a great many of them want to do just that, " he said.
If anyone wants to make Anonymous look bad ... it's easy to do.
But I also want to be honest with you: While we'll do our best to make it easy to get involved, the service itself won't always be easy.
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"The idea here is we are trying to make it easy for the industry to communicate this with consumers if they want to do so, and if their consumers want them to do it, " he said.
And it's no surprise that countries that have the rule of law and that make it easy for entrepreneurs to operate legally tend to do far better than countries that don't.
"These difficult times in the market do not make it easy to look yourself in the face in the morning, " says DeCode (nasdaq: DCGN - news - people ) Chief Executive Kari Stefansson , a proud and imposing scientist with the build of a basketball player.
It's not an easy thing to do to take over a team playing good cricket and make it better - he's been able to do that.
Admittedly men, traditionally harder to shop for, do not make it easy.
As we expand how we can be contacted by others, we make it easy, almost trivial, for potential customers to connect and do business with organizations and businesses.
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"What we do is make it easy for the banks to make that final decision by putting together all the information and letting them know their checklist is complete, " he says.
But we're still working at it because these things are not easy to be able to make sure that they will do what we want them to.
Their latest product, Rebel, is chiefly about making it easy to do what hackers have been doing for years: make OS X work on a plain vanilla PC.
But if this is such an easy way to make money, why doesn't the government do it more often?
Now the Internet and cheap telecommunications make it easy for law firms and companies to hire low-wage temps in places like India to do that work.
It was easy to make the Scarecrow and the Lion and the Woodman happy, because they imagined I could do anything.
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With banks merging across keiretsu lines, it may be too easy for companies to do the same, regardless of whether such deals make sense.
It's been translated into ten languages and seems set to become a best seller even though the rather dense philosophical arguments do not make it an easy read.
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Sure, you can make Apple and Android work for business by downloading the right combination of programs, but it is neither easy nor seamless to do that.
They could either go out and buy another hard drive -- and it's an easy install, so we make it easy for the consumer if they want to take a hard drive off the shelf and plug it in, they can do that.
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