It's hard not to notice when two of the biggest companies at a show use it as a platform to make a big deal about 65- and 55-inch versions of previously announced 84-inch sets.

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"She wrote to some of her friends that she was sort of holding her breath waiting for the announcement ... but she didn't make a big deal of it, quite frankly, until she got it, " he says.

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He didn't make a big deal of it, though he did coach Commissioner Stern on the proper way to strap his sporran, the pouch traditionally worn over the front of the kilt that contains one's wallet and car keys.

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Didn't make a big deal out of it, but just sort of said, listen to when you're hungry, and when you're full, stop.

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If, on the other hand, his experience is isolated and all is well otherwise, I wouldn't make a big deal out of it -- especially given the Sudafed exposure.

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Some would have argued it was too soon to make such a big deal of the shortest form of the game, but after Wednesday night, there is little doubt that we are on the verge of cricket's version of a Twenty20 tsunami.

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Since then Novartis has joined the Big Board, which could make it easier to get a U.S. deal done.

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It's even more chaotic for Big Lots, which must be able to make a deal on the fly and receive huge shipments--270 trailers of Mead paper supplies, say--within days.

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Sometimes we make a big deal out of a processor and its innards, while other times we barely mention it.

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