Consumers are prone to make impulse purchases at historic and rare sporting events.

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And you can make that impulse clearer in a world where the rules were clearer.

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Men are more likely to make expensive impulse buys and to give in to their children's demands for sweets, so Food Plus stores offer more of these goods at the weekend.

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Emotional investors, by contrast, make decisions by impulse and hype fueled by irrational exuberance and irrational pessimism, rather than reason.

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When there's a possibility of a love scene between Matt and Mavis, everyone in the theater who ever had a nerd impulse is rooting for Matt to make it happen.

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And he said that Apple, through its iTunes and Apple stores, had access to a hundred and twenty-five million credit cards, which would make it easy for consumers to buy books on impulse.

NEWYORKER: Publish or Perish

In other words, make it easy for your website visitors to act on their first impulse!

FORBES: 3. Make booking/buying seamless.

And if the person doesn't resist that impulse, you have to have some form of legal authority to make sure that they're not infectious during their travel back to the United States.

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She did make up the bed and tidy her own little messes in the kitchen or the bathroom, but in general the impulse to take on any wholesale sweep of housecleaning was beyond her.

NEWYORKER: Free Radicals

Wilsonian in its view of the universal nature of the human impulse to freedom, neoconservatives in recent years have wholeheartedly embraced the notion that if given a chance to make their sentiments known, most people will choose liberal democracy over any other form of government.

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