Other companies, particularly technology firms such as Microsoft and Intel, make heavy use of stock options as an employee incentive.

ECONOMIST: Equities

Interestingly, Costco has an approach similar to JC Penney, also declining to make heavy use of coupons and rarely marking down products.

FORBES: Department Store Pricing -- No Easy Task (Part 4 Of 4)

The effect could be to cripple their use: Companies that make heavy use of them--mostly technology outfits and startups--would take horrendous hits to their bottom lines.

FORBES: Fact and Comment

About 50 supporters of the campaign have signed a letter to the Telegraph which says advertisers make "heavy use of pester power because it is more effective than targeting parents directly".

BBC: Call for ban on under-11s advertising

Nothing that would make the tablet uncomfortable to use, but enough to remind you there's a heavy-duty, laptop-grade processor inside.

ENGADGET: Microsoft Surface Pro hands-on Hands-on