Rather than just pulling the shears out, the surgeons decided to make an incision from his upper gum line on the right side of his upper lip to the anterior maxillary wall, which is in the middle of the cheek.
When William Wrigley settled on gum as the way to make his fortune in Chicago at the end of the 19th Century, he had no idea that the brands he created - Juicy Fruit, Spearmint and Doublemint - would still be growing, more than a century later.
One trick I suggest to patients if they find it difficult to stop after one serving is to chew a piece of mint or cinnamon gum after eating tempting foods to get the taste out of their mouth or make subsequent servings less tasty.