They make great efforts to keep their business model as simple as possible.

ECONOMIST: Schumpeter

The boat tour takes between two to four hours and the guides, available in English or Spanish, make great efforts to point out all of the birds -- and lurking crocodiles -- along the way.

BBC: Relaxing among the Yucatan's flamingos

The efforts of industry have the potential to make a great difference, Clinton argued, but will have a limited effect if young people do not realize that these resources are available to them.

CNN: Lauds efforts in California; offers aid to Navajos

The generals there make half-hearted efforts to do so every so often--to great fanfare--but their forays into tribal areas seem to have little lasting effect.

FORBES: New Asia