If his venture succeeds, he also gains the power--through profits--to make further investments, further experiments in light of his initial venture.

FORBES: Magazine Article

Men tended to make riskier choices in these experiments, which led researchers to conclude the women in general have less appetite for risk.

WSJ: What Makes a Risk-Taker

Third, use private cloud infrastructure for experiments in how to make applications better and more responsive.

FORBES: How CIOs and CTOs should Improve their Businesses with the Private Cloud

Murray Gell-Mann performed a similar trick 50 years ago in an attempt to make sense of the plethora of particles that was then emerging from experiments.

ECONOMIST: A shape could describe the cosmos and all it contains