Clearly, the poor presence of U.S. automakers is down to the fact that they do not make enough of an effort.

CNN: ASHIMOTO RYUTARO IS THE TOUGH GUY OF JAPANESE TRADE TALKS.

Show that you care enough to make an effort, whether your clothes are blue-label or not.

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Which brings one to wonder whether enough people, these days, care enough about their family histories to make an effort such as Burke's viable.

ECONOMIST: M��lords, ladies and gentlemen

These are not big lies, but they are large enough to reward advisers who make a concerted effort to bend the truth about their skills and not get caught.

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