Along with a new Sphero Augmented Reality SDK available today on Github, Orbotix has created a new Sphero Augmented Reality plug-in for Unity, a flexible development platform used to make intelligent, interactive 3D and 2D content.

ENGADGET: Orbotix launches new Sphero AR tools to get the ball rolling on development

The idea is to make it easy for people create a form of content that is not blogging, but more lightweight and interactive.

FORBES: Cheezburger's Ben Huh: Content Will Be Short, Interactive And LOLworthy [SXSW]

As game developers and content providers such as Cartoon Network and FOX Sports Interactive scramble to figure out how to make their games work on cellphones, and as wireless carriers look for ways to keep people on their networks longer, Glu holds the key.

FORBES: Magazine Article