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Google plans to make Buzz part of its fast-growing offerings to business as well.
FORBES: Magazine Article
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Everyone knows that news and reading online has changed with the advent of the smartphone, but it took Flipboard to really make a difference in terms of presentation, buzz, and features around an app designed to read stuff from the internet.
FORBES: Five Stocking Filler Apps for your iPhone and iPad at Christmas
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One surefire way to make sure your company gets out in front of the E3 buzz?
ENGADGET: Xbox SmartGlass: did Microsoft just render the Wii U controller obsolete?
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What Google gets from Buzz is a new means of organization, one that should make Google an even more useful part of life--with the not-incidental effect of improving its ability to sell advertising on its search results and mail.
FORBES: Magazine Article
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Social media is a staple of many Millennial focused campaigns, but With Art Philadelphia is using it not only to show that museums can be a little hip and cutting-edge, but also to make a museum visit feel more participatory and personal, says Tina Wells of Buzz Marketing Group, whose agency helped to develop the outreach.
FORBES: Philly Targets Millennials With $2 Million 'With Art' Campaign
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Consultant Engoron says to budget 4% to 6% of revenue for marketing, although having the right buzz or location may make that unnecessary.
FORBES: Magazine Article
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Despite denials from the company itself, there is tremendous buzz in the hacker community about whether changes to the architecture of Skype will make it easier for users to be spied on.
FORBES: Will Microsoft's Changes To The Architecture Of Skype Make It Easier To Snoop?
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The bottom line: Toyota Camry LE has a company brand image, while Honda Civic LX has product brand image, which make it difficult for the two companies to generate the necessary Word-of-Mouth and buzz to keep the two models on the best-selling list of consumers.
FORBES: What haunts the new Toyota Camry and the new Honda Civic?
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Not necessarily, but failure to make the list of an opinion leader that commands such a big clout among consumers could certainly generate negative WOM and buzz that could eventually undermined sales, leading to the eventual fall of the brand.
FORBES: Honda Civic: The Fall of a Brand Icon?