Relay has already managed one feat: to makebelievers out of recalcitrant angel investors and VCs who for years treated the online grocery business as radioactive.
He began to make a name for himself in True Believers with his brother Javier, with national tours supporting the likes of Los Lobos, and his solo career took off with 1992's critically acclaimed Gravity.
At 8am, the morning assembly at the Believers in Christ Christian Academy in downtown Milwaukee is packed with parents, some of whom make up the orchestra at what looks more like a gospel-singing service than the normal chaos of assembly.