Next, make sure the introduction in the body of the email begins with an immediately attractive line.

FORBES: Three Ways to Get Your Email Answered First

This year has seen the introduction of an updated admissions code, which has attempted to make the process fairer and more open.

BBC: School admissions 'too complex'

While the unique appearance of these obstacles has helped make Aintree such an iconic racetrack, horses unfamiliar with the style of the various jumps often find that their initial introduction to the race ends in a tumble.

WSJ: Why They Fear Aintree's First