An incredibly common mistake made by market participants is to make decisions on the absolute level of an indicator such as employment, profits or sales.

FORBES: Market's Meltdown Turned Me Into A Kid On A Banana Seat

Reebok and mc10 have collaborated to create CheckLight, a head impact indicator meant to make it easy to see when an athlete has taken a dangerous blow to the head.

ENGADGET

The MBTI is frequently used in business settings as it is an indicator of how we see the world and are inclined to make decisions.

FORBES: Connecting marketers to the Forbes audience. What is this?