Whether digital, traditional, post or pre-Internet boom, marketers, consumers, agencies and those who view, make and consume ads are really looking for an idea that clicks.

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If you have an idea for networking on something, Facebook pushed its tech folks to make it happen.

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The individual mandate, an idea developed in part by the conservative Heritage Foundation, is part of what will make health insurance more affordable for everyone.

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This is how many extraordinary things have evolved for our children, from parents willing to take an idea and devote the time necessary to make it happen.

WHITEHOUSE: Parental Involvement in Schools: The Key to Our Children's Success | The White House