You could make an argument that successful organizations will experiment broadly, succeed or fail quickly, accept the learning and move on to the next thing.

FORBES: The Surprising Key to Marketing Agility

It's all part of an experiment on how to make robots less boring.

NPR: Robot Receptionist Dishes Directions and Attitude

But all the studies merely make observations in existing databases--the least reliable way to conduct an experiment.

FORBES: Can Cholesterol Drugs Prevent Cancer?

It is an enabler for many companies to overcome the inertia of naysayers to experiment with scenarios where tablets can make add plenty of value (like field service, like sales, like meetings, like healthcare, like HR and general worker productivity).

FORBES: iPads In The Enterprise Aren't Overhyped. They're Properly Hyped.

In their quest to make small-scale satellites ever more accessible and capable, the company has invested its own time and money in an experiment combining engineering know-how with lateral thinking and an entrepreneurial wiliness to take a chance.

BBC: For economic inspiration, look to space