But now that all media has been digitized in one way or another, digital is the most competitive brand battleground and you see that playing out in the sheer volume of big brands that spend massive time and effort to make an impact on the digerati in attendance.
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They had plenty of opportunities to score during the match, with Nathan Tyson failing to make good contact with an effort inside the penalty area, early on.
They took on more risk in an effort to make more profit because if things took a turn for the worse, the U.S. government (taxpayers) would bite the bullet.
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It allows the attorney general to seek a court order against the targeted Web site that would, in turn, be served on Internet providers in an effort to make the target virtually disappear.
"I'll definitely make an effort to play a little more in Europe, " he went on.
Companies that make an effort to recognize their employees are contributors are ones that typically rate highly on employee engagement surveys.
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Google is also likely to continue long-term bets including driver-less car technology and an effort to scan all the world's books and make them available on the search engine, both of which were pet projects for Mr. Page.
There's a fine line when it comes to continuity, however: in an effort to make the phone look sleek, HTC made the volume rocker (found on the right edge) almost completely flush with the body of the phone, making it a bit difficult to press.
Flanagan suffered the same fate on 63 minutes when he tried to make use of the wind with an effort from his own half.
Surprise, surprise, Microsoft is using its new player in an effort to squeaze Real and make its own Windows Media format the standard for digital audio on the Web.
The sailor is smiling and carries the message that "I'm proud of you folks too" - a clear effort on the part of the government to make those in the factories take an active, enthusiastic stake in the war effort.
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So, in an effort to find out what exactly is going on and, it is hoped, make cars safer, researchers at universities, hospitals and auto companies around the world are beginning to cobble together a new dummy.
The firms are in business to make money and if you negotiate an extremely low fee the only way for the firm to make money on you is to minimize the effort.
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Johnson and I have communicated regularly in an effort to make the best possible use of the time that remains under the deadline, set by the House on January the seventh.
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