Accepting a somewhat lower IRR may be a small trade-off to make for a lower-risk investment.

FORBES: Private Equity Deal Supply And Range Will Increase

Those are two things that you have in your favor that we do not that make the trade-off of single-payer a better deal for you but not necessarily the rest of us.

FORBES: Obamacare Fee Will Cost You

Different societies make different choices, but a government cannot avoid a basic trade-off.

ECONOMIST: Taxing the wealthy

It has been canny with its liabilities, too: over a third of its deposits pay no interest, a trade-off its small-business clients are willing to make in return for sharp service.

ECONOMIST: The bust is starting to catch up with regional lenders

Mr Robertson reels off a list of things that make the world dangerous: terrorism, the drugs trade, the collapse of unstable states, the proliferation of weapons of mass destruction.

ECONOMIST: George Robertson punches above his weight

In short, they are facing a trade-off: to sell more gizmos, they are going to have to make those gizmos cheaper.

FORBES: Apple's New Reality: Consumers Want Their Gizmos Cheap

"Between us, we account for a third of world trade, so if we really got together and liberalized trade between the European Union and the United States of America, we could make both our peoples a lot better off, " he said.

CNN: Cameron: We must focus on trade, taxes, transparency