In the field of strategy, we always make a big thing out of differentiation: we tell firms that they have to do something different in the market place, and offer customers a unique value proposition.

FORBES: Let's Face It: In Most Industries, Firms Pretty Much Do the Same Thing

Make a key out of any thing.

FORBES: Makey Makey Hits $568,106 and 11,124 Consumers Said Yes

The JBEI scientists teamed with scientists from LS9, the company founded by Harvard geneticist George Church (the subject of a wonderful profile by my colleague Matt Herper) that is hoping to make a business out of this kind of thing.

FORBES: Connect

But the key thing is to make sure you can get a job when you get out of school.

WHITEHOUSE: The White House

Adults have this neurotic relationship with death, it gets blown out of all proportion, they make a huge deal out of it when in fact it's really the most banal thing there is.

NPR: Excerpt: 'The Elegance Of The Hedgehog'