Heavy travel schedules are nothing new for comedians, who traditionally make a name for themselves on the road.

FORBES: Funny Business

Some Hollywood studio chiefs make their mark in a new job by signing deals with big name stars.

WSJ: With Disney Studio's New Chief, More Action, Less Drama

Yet some see Taobao as an easy way for new or lesser-known entrants to make a name for themselves in the market, gauge where consumer demand is for products and then go there and open an actual store.

CNN: Big brands tap into China's online habits

Intel is gearing up to make a lot of noise about a new line--and a new brand name--of mobile chips.

FORBES: AMD Learns To Share

Make yourself known as a brand name that says value, service and security and you've got a new customer.

CNN: WINDOWS SHOPPING