Buzz alone does not make a hot IPO market though, and the Facebook offering was followed by a multi-week freeze in offerings.

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Everyone knows that news and reading online has changed with the advent of the smartphone, but it took Flipboard to really make a difference in terms of presentation, buzz, and features around an app designed to read stuff from the internet.

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Social media is a staple of many Millennial focused campaigns, but With Art Philadelphia is using it not only to show that museums can be a little hip and cutting-edge, but also to make a museum visit feel more participatory and personal, says Tina Wells of Buzz Marketing Group, whose agency helped to develop the outreach.

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What Google gets from Buzz is a new means of organization, one that should make Google an even more useful part of life--with the not-incidental effect of improving its ability to sell advertising on its search results and mail.

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It's great, it creates a good buzz around training and when you get on the pitch you really want to make an impression.

BBC: Tom Shanklin column

Not necessarily, but failure to make the list of an opinion leader that commands such a big clout among consumers could certainly generate negative WOM and buzz that could eventually undermined sales, leading to the eventual fall of the brand.

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