To make a long story short, card issuers have raised balance transfer rates and fees big time, so many cards that used to charge 2-3% are now charging 4-5%.

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This is a big ol' sweet love story about sons, the families we make and red patent leather.

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"It's such a big story that most stores do know about it anyway, but to make sure we're writing to all of our members as are the suppliers, manufacturers and so on, " public affairs manager James Lowman said.

BBC: NEWS | Business | How are rogue products tracked down?

It's another story entirely when, in a choppy economy, scores of big companies decide to make the same move.

NPR: Earnings Report: Good Profits, Bad Revenues

My story is just one example but on a mass level, people worked toward to make really big things happen.

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