As a result of all this cash up for grabs, plus the opportunity for a mid-level Tour player to make a seven figure annual income without ever actually wining, there will always be a crop of new young guns following in the footsteps of McIlroy and Bubba Watson.
Cyclists are disputing TfL's claims that they make up 6% of traffic, arguing that the true figure given by the body's own 24-hour counts in 2010 was 16%.