When Whirlpool set up factories to make refrigerators, air-conditioners, washing machines and microwave ovens in China in 1994, it assumed that it was racing against other foreigners.

ECONOMIST: Infatuation��s end

Software features like Air View, Multi Windows, Pop-up Play will make sure you have plenty to do on that giant screen.

ENGADGET

Whether the games they come up with will be good, whether the good games will be discoverable in the Ouya store, and whether a strong enough user-base will make the Ouya financially viable is all still very much up in the air.

FORBES: Ouya Gets Its First Exclusive Game: Episodic Prequels For 'Human Element'

The cheapest versions won't have air-conditioning or power steering, but Tata hopes its cute looks will make up for missing creature comforts--just as happened with the VW Beetle and the Mini long before it.

FORBES: Magazine Article